Brands Celia Lury

ISBN: 9780415251839

Published: August 12th 2004

Paperback

208 pages


Description

Brands  by  Celia Lury

Brands by Celia Lury
August 12th 2004 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 208 pages | ISBN: 9780415251839 | 5.61 Mb

The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. Brands presents a wide-ranging survey of the cultural processes ofMoreThe brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization.

Brands presents a wide-ranging survey of the cultural processes of branding. Through a series of fascinating explorations, Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.



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